Case Studies

Detailed write-ups of operational, engineering, and marketing work — pulled from the field, not from a deck.

  • Engineering
  • Operations
  • Marketing

AI engineering · 2026

Evaluation gates for a production multi-agent system serving 700,000+ students

How a probabilistic system serving 700,000+ students ships like ordinary software: golden cases as code, an LLM judge calibrated until its verdict can block a release, hermetic per-case state, and evaluation gates that scale with the environment — on Vertex AI, ADK, and Cloud Run.

  • Multi-agent
  • Evaluation
  • Vertex AI

Infraestructura operativa · 2025

Simulación de flujo de tráfico para estacionamientos

Un simulador de eventos discretos para analizar flujo, filas y cuellos de botella en estacionamientos antes de tomar decisiones de obra u operación.

  • Simulación
  • Eventos discretos
  • Operación

Healthcare operations · 2021 to 2022

Built a COVID-19 Testing Platform for 1M+ Users

Helped a Spanish laboratory scale from 1,000 to 100,000+ COVID-19 tests per month across Latin America during the pandemic.

  • Healthcare
  • Scaling
  • Latin America

Product engineering · Dec 2025 to Mar 2026

A project-management module for accounting firms, built end to end

A project-management module built from zero inside a Texas accounting platform: multi-view React frontend, Neo4j Lambda backend, a recurring scheduling engine, and a 90% lighter bug reporter.

  • React
  • Neo4j
  • Scheduling

AI agents · 2026

Cotizera Agents

How quoting, WhatsApp follow-up, and pipeline updates become agent-assisted sales work.

  • Agents
  • WhatsApp
  • Sales

Operations · 2017 to 2018

Scaling a Remote Sales Team from 0-60

How two operators in Monterrey ran a 60-person distributed sales team for a US client by splitting the funnel into specialized roles.

  • Sales
  • Distributed team
  • Funnel design

Marketing · 2015

Over +1,876% ROI using Facebook Ads

A 2015 affiliate funnel that returned 1,876% on ad spend. The offer, the creatives, and the media-buying loop that made it work.

  • Paid media
  • Affiliate
  • Funnels

Data engineering · August 2025

From Sync Bridge to Data Warehouse

How an internal sync bridge evolved into a proper data warehouse. The architecture shifts that scaled past ad-hoc ETL and made business data queryable.

  • Data warehouse
  • ETL
  • Architecture

Data engineering · August 2025

Building an Enterprise Analytics Platform

Migrating an enterprise customer from legacy MongoDB to a modern real-time analytics platform. Schema design, the dashboard layer, and the warehouse underneath.

  • Analytics
  • MongoDB
  • Migration