PRO Magazine | By Rashid Azarang
Razones para Contratar Freelancers
In my article "Razones para Contratar Freelancers," published on April 5, 2018, by PRO Magazine and accessible at this link, I explore the burgeoning potential of freelance work in Mexico. The article positions freelancers as crucial contributors to the growth and flexibility of startups, SMEs, and entrepreneurial ventures in a rapidly globalizing economy.
The article classifies freelancers into two main categories: Presential (local) and Online freelancers, each offering unique services and benefits. Presential freelancers provide in-person expertise in areas like audiovisual services, marketing, and event planning, accessible through platforms like Facebook and LinkedIn. Online freelancers, on the other hand, offer a vast array of digital services, from graphic design to web development and virtual assistance, with platforms like Workana, Upwork, and Gigster facilitating their hiring.
At the time of the article’s publication, the freelance economy in Mexico was gaining momentum, driven by:
- Increased Connectivity: Advancements in internet infrastructure made it easier for businesses to connect with freelancers, both locally and internationally.
- Cost-Effectiveness: Freelancers provided a financially viable alternative to full-time employees, especially for specialized or short-term projects.
- Flexibility and Diversity: The ability to hire freelancers for specific tasks allowed businesses to adapt quickly to changing market needs and access a diverse range of skills.
- Rise of Remote Work Culture: The growing acceptance of remote work expanded the talent pool available to Mexican companies, allowing them to hire the best talent globally.
- Entrepreneurial Growth: As startups and SMEs formed a significant part of Mexico’s economic landscape, the flexibility and scalability offered by freelancers became increasingly valuable.
The article underscores the importance of understanding the dynamics of freelance work and suggests leveraging the rising freelance economy for competitive advantage, particularly in a business landscape that was becoming more dynamic and globally integrated.
